We owe everything to those on the front-lines. From grocery store workers (give them a pay-rise already) to cleaners, mail carriers, hospital staff, doctors, nurses, emergency services, and everyone else putting themselves between us and harm’s way.

Rightly so, brands are stepping up and offering their goods and services at special discount rates. Here’s a list of what they’re doing.

BN3TH Mens Underwear – 35% off store-wide

The CAA is offering free roadside assistance to healthcare workers and first responders in Ontario during the COVID-19 crisis. Service is available to CAA members and non-members. INFO: Call CAA Roadside service at *222 or 1-800-222-4357

Harvey’s and Swiss Chalet is offering a 50 percent discount on all take-out and pick-up orders from Friday, March 20 to Friday, March 27.

Starbucks – Until May 3 (though this might change), any customer who identifies as a front-line responder to the COVID-19 outbreak will receive a tall brewed coffee (hot or iced) at no charge. 

Nandos Canada is offering healthcare working free meals. Valid hospital identification required.

Apple Store: The Apple Store is offering special prices on select devices to active first responders when they purchase for personal use. Restrictions apply (source).

Honda US: Active U.S. first responders are eligible for discounts on select Honda vehicles. Call or visit your nearest Honda authorized dealer and bring valid ID.

Ford US: Ford offers discounts on select vehicles to police officers, firefighters, and paramedics through the First Responder Appreciation Program.

Great Wolf Lodge: Great Wolf Lodge offers a 30% Howlin’ Heroes Discount to active and retired first responders. Book online using the code Heroes (source).

For First-Responders in the US, check out ID.Me for lots more discounts.

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