How Bloggers SHOULD Approach Brands, but don't.
If you have a blog and would like to get support, whether via engagement, payment or product placement then your first interaction is a make-or-break opportunity.
As a brand representative, in a number of companies, I have been lucky enough to work with some outstanding bloggers, who’s communication techniques and brand engagement strategies were professional and well-developed.
Approaching a brand is a business opportunity. As a blogger, it is your job to be a solution to a problem, not a task that needs management.
Don’t make the company ask endless follow-up questions to get all they need before getting the right approvals.
A few key items to include in your proposal:
- All networks you’re on with links
- A full list of stats including audience size, engagement rates, how often you post and monthly page views
- Your plan for using the brand’s product/campaign on your blog or network
Having an on-going relationship with a brand can do wonders for you both. They get awesome content and you get to grow your audience with their help. Be sure to approach the Community Manager (who you’ll probably have first contact with) with all the information they’ll need to take your request seriously and have a fantastic first impression. You need to arm them with everything they’ll need to make the case for the brand to work with you.
Do you have any advice for bloggers wanting to work with brands? Do you work with, or want to work with brands? Tell your story in the comments below.
brentflinkDecember 11, 2014 at 10:36 pm
Well put James. Unless companies can clearly see the value you bring it’s hard to know why they should hire you.
Rebecca ColemanDecember 12, 2014 at 9:41 am
I did some interviews with PR Pros in Vancouver a while back, and asked them what their #1 piece of advice would be to bloggers. One of the things one person said was, “don’t ask for money right off the bat.” In other words, build a relationship first, then do the business after.
Here’s the post–I eventually did a second one, as well: http://www.rebeccacoleman.ca/2013/10/30/blogging/advice-for-bloggers-from-pr-pros/
crunchycarpetsDecember 12, 2014 at 1:16 pm
I have written a fair bit about the blogger/brand relationship. It is a fine balance. Your blog may have value to a brand as conduit to their customers but don’t get pushy with demands either. http://sahmedia.com/the-dating-game-brands-bloggers/
RegMay 5, 2017 at 9:28 pm
These are such great tips! Thanks for sharing them. Will put them to good use in the next little while 😊