Big Brand Tech Launches Are Forgetting Something

I love ‘TechTober’, the deluge of incredible advancements from all the biggest and best names in technology throughout the month of October. From the Sony A7 IV that launched today, DJI’s Ronin 4D gimble cinema camera, Huawei’s product launch happening later today, and even Instagram’s new feature to finally post from the desktop instead of just the app that’s rolling out right now. However, the usual brand strategy to assist the brands to reach as many  ...

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