The self-titled ‘Social Media Influencers’ have created their own generational niche. For the most part, they’re attractive young women, who have honed the art of looking slightly away from the camera and having an incredible time.   The issue is that, while they work perfectly for fashion and lifestyle brands who have a clear demographic match, there are an incredible amount of brands and PR agencies who are trying to jump on their engagement bandwagon without a  ...