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Social Media News
Being a parent can be a lonely lifestyle. Sure you exchange pleasantries with other parents at the park or when your child shares, waves at, or accosts another, but it’s often hard to meet people to talk to when you’re only company is a baby. Some clever and opportunistic people have created Peanut, a Tinder-style app for Moms to meet other Moms. You can log in via Facebook and see who’s in your area. Then you’re free to find people who you might get ...
What Happened to Instagram?
My day job is as a Social Media/ Digital Marketing Specialist here in Vancouver, BC and I’ve been seeing a huge dip in organic Instagram engagement. Before Instagram’s algorithm updates, I was seeing daily engagement in the thousands. Then I started to see a downward trend to a few ...
Facebook at Work – launching soon
Facebook’s paywalled and, potentially answer-all tool for companies is about to launch. It promises to replace Skype or MS Lync (thank goodness) with live video features, Yammer with a work-appropriate news feed, and will compete with Vancouver-based internal communication tool Slack. The ...
How Social Media May Come To #PokemonGo!
Everyone is talking about Nintendo’s new game, and some are loving it! Others, not so much (including the guy in Vancouver with a PokeGym on his kale patch!). But either way, it’s this summer’s craze and it’s taking the world by storm. However, even though you can challenge strangers, collect ...
Social Media How To's, Uncategorized
Hootsuite’s Big Announcement – But is it any good?
Hootsuite have just announced an integration with Instagram. No longer will we be confined to the previously awesome (and now in need of an update) LaterGram. With the new tool, Social Media Managers everywhere will be able to schedule Instagram posts in the same way we were with all other ...
Social Media How To's, Uncategorized
The Rise of the 'Fidgetal' Consumer
Brand loyalty is always the goal of any salesman. It would be lovely to be able to sleep at night, knowing that your existing customers will only look for your products and will pay no mind to those of your competitors. While this just doesn’t happen, you can build valuable relationships ...
Likes are cheap: The Simple Psychology of Facebook
Like it or not, we’re all on Facebook and will always come back to it. The app and website are super easy to open, with no barriers to get in. They ensure that the usual annoyance of a password protected site isn’t there. The experience has to be seamless to keep it within a ...
Social Media How To's, Uncategorized
Social Media Predictions for 2015
The year is wrapping up and planning meetings for 2015’s strategy and engagement tactics are already in full steam. Next year will be, I’m sure, as fast-moving as the last. We’ll see changes to our beloved networks to benefit the consumers, and goalpost-moving to infuriate the ...
Social Media How To's, Uncategorized
RivalIQ – My New Favourite Social Reporting Tool
In my position, I get to try out a number of ‘game-changing’ social media monitoring tools. Whether it’s an update from one of the big players, or a sales call from an application that keeps popping up after the last ‘see where we are in six-months’ call, I hear ...