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Likes are cheap: The Simple Psychology of Facebook

Like it or not, we’re all on Facebook and will always come back to it.  The app and website are super easy to open, with no barriers to get in. They ensure that the usual annoyance of a password protected site isn’t there. The experience has to be seamless to keep it within a one-click extension of our daily lives. A ‘like’ is the easiest way to show an interest in someone’s shared activity, without actually having to invest in the full story or  ...

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