In my position, I get to try out a number of ‘game-changing’ social media monitoring tools. Whether it’s an update from one of the big players, or a sales call from an application that keeps popping up after the last ‘see where we are in six-months’ call, I hear about them all. I either use, or have used Hootsuite, Mention, Spredfast (love this) and a vast number of in-betweeners, all offering what we don’t quite need. However, after being lead in the  ...