Social Media How To's

3 Reasons We Tweet During an Election: The Psychology of Social Sharing.

Well, last night was an interesting turn of events. My entire social feed was full of election-themed messaging, and I noticed that it was all in a similar vein to my own thoughts (and worries). As in real-life, we surround ourselves with people who we see as similar to ourselves. Humans love and trust homophily , the love of the same. It makes us feel safe and reinforced in our own opinions. During the run-up to the US election, as Clinton battled Trump for the race to the White House,  ...

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