The year is wrapping up and planning meetings for 2015’s strategy and engagement tactics are already in full steam. Next year will be, I’m sure, as fast-moving as the last. We’ll see changes to our beloved networks to benefit the consumers, and goalpost-moving to infuriate the Social Media Managers. In 2014, we saw the end of the ‘Like-Gate’ on Facebook, where users would have to like a brand’s page to progress to specified content, usually a contest.  ...