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Social Media Predictions for 2015

The year is wrapping up and planning meetings for 2015’s strategy and engagement tactics are already in full steam. Next year will be, I’m sure, as fast-moving as the last. We’ll see changes to our beloved networks to benefit the consumers, and goalpost-moving to infuriate the Social Media Managers. In 2014, we saw the end of the ‘Like-Gate’ on Facebook, where users would have to like a brand’s page to progress to specified content, usually a contest.  ...

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