Social Media How To's

What Happened to Instagram? 

My day job is as a Social Media/ Digital Marketing Specialist here in Vancouver, BC and I’ve been seeing a huge dip in organic Instagram engagement. Before Instagram’s algorithm updates, I was seeing daily engagement in the thousands. Then I started to see a downward trend to a few hundred, with much fewer comments. There have been a few things to make this happen. 1. The relevancy based feed.  Just like Facebook, Instagram wants to show its audience content that it thinks they  ...

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