You’re either with them or against them, and that’s the whole point. When a brand shows what’s expected of the people it draws a line in the sand to which the audience (consumers) can decide where to stand. The recent Gillette advert has gone viral on social media as it addressed the “Boys will be boys, and men will be men” catchphrase. “Boys will be boys”? Isn’t it time we stopped excusing bad behavior? Re-think and take action by joining us at  ...