Uncategorized Archives - SocialDad.ca

The Perfect Christmas Gift List

November 3, 2021

*This blog contains a few affiliate links, some brands I love, and some I’ve previously worked with and thought were awesome. I asked on Twitter, ‘If you could get anything for Christmas, what would it be?’ And to those who responded, here are your gifts (kinda). “World ...

Social Media How To's, Uncategorized

Dark Social and the #1 reason Social Media lives-on

May 2, 2016

Facebook’s audience is maturing as we speak. The younger generations are leaving in favour of Instagram and Snapchat, while LinkedIn is becoming more like Facebook with pretty pictures, memes and even gifs. Google+ was a bit of a non-starter, Twitter is jammed with so much content that ...

Social Media How To's, Uncategorized

#1 easiest way to create shareable content

February 10, 2016

If you read this, don’t share. I’m curious how many, if any RTs, likes and shares a post will get, without having any real value. The truth is, there isn’t an easy solution to every marketer’s challenge. Shareable content should provide a fix for a problem. It should be timely, relevant ...

Social Media How To's, Uncategorized

Would you like to know what your colleagues earn?

January 30, 2016

Sure, at first, it may be a little strange to know that a colleague in a similar position as you is earning more or less than you. It would, however give you more power as an employee to make sure that you're being treated fairly.

Social Media How To's, Uncategorized

Why Economics Drives Social Media

November 5, 2015

“Jane said you’re in social media. Is that, um, is that good?” Everyone knows what social media is, kind of. They key focus often lies with community management, driving traffic and advertising. Oh, don’t forget content creation and aggregation. Plus working with ...

Social Media How To's, Uncategorized

Social Media & Tech Predictions for 2016

October 25, 2015

2015, so far has been a year of wearable tech, drones and new social networks that bring a new angle to our daily lives. Next year, in my opinion, will be even bigger with solid developments on some newly launched goodies. Let’s start with Live video: Let’s face it, Periscope is the ...

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Seeing Austin, briefly

October 13, 2015

I’m in town for only a short couple of wonderfully busy days. I know that there’s no chance of seeing even a fraction of Texas’ capital, but I sure am having fun. I’m attending the Spredfast Summit, a meeting of social media managers, digital strategists and ...

Social Media How To's, Uncategorized

What HAS to come next on Instagram

September 20, 2015

A few weeks ago, we were all very excited to hear that Instagram lifted their square-only photo rule, which was often a hindrance. If you were preparing a photo for Twitter, Facebook or a blog, then a strong horizontal ratio’d crop looked great. But Instagram always required us to ...