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Social Media How To’s
The big day is tomorrow. The 2016 US election is unifying the world, not with it’s politics, and certainly not with the candidates, but with the sheer magnitude. Everyone has an opinion, and while the rest of the world watches, our American friends are voting. As a Social Media Specialist, I was curious to see just who, where, and how many people are sharing their views online. I tracked #VoteHillary and #VoteTrump using Spredfast‘s Intelligence tool. The numbers below are from Oct 31st at ...
Facebook at Work – launching soon
Facebook’s paywalled and, potentially answer-all tool for companies is about to launch. It promises to replace Skype or MS Lync (thank goodness) with live video features, Yammer with a work-appropriate news feed, and will compete with Vancouver-based internal communication tool Slack. The ...
How Social Media May Come To #PokemonGo!
Everyone is talking about Nintendo’s new game, and some are loving it! Others, not so much (including the guy in Vancouver with a PokeGym on his kale patch!). But either way, it’s this summer’s craze and it’s taking the world by storm. However, even though you can challenge strangers, collect ...
Social Media How To's, Uncategorized
Dark Social and the #1 reason Social Media lives-on
Facebook’s audience is maturing as we speak. The younger generations are leaving in favour of Instagram and Snapchat, while LinkedIn is becoming more like Facebook with pretty pictures, memes and even gifs. Google+ was a bit of a non-starter, Twitter is jammed with so much content that ...
Social Media How To's, Uncategorized
#1 easiest way to create shareable content
If you read this, don’t share. I’m curious how many, if any RTs, likes and shares a post will get, without having any real value. The truth is, there isn’t an easy solution to every marketer’s challenge. Shareable content should provide a fix for a problem. It should be timely, relevant ...
Social Media How To's, Uncategorized
Would you like to know what your colleagues earn?
Sure, at first, it may be a little strange to know that a colleague in a similar position as you is earning more or less than you. It would, however give you more power as an employee to make sure that you're being treated fairly.
Social Media How To's, Uncategorized
Why Economics Drives Social Media
“Jane said you’re in social media. Is that, um, is that good?” Everyone knows what social media is, kind of. They key focus often lies with community management, driving traffic and advertising. Oh, don’t forget content creation and aggregation. Plus working with ...
Social Media How To's, Uncategorized
Social Media & Tech Predictions for 2016
2015, so far has been a year of wearable tech, drones and new social networks that bring a new angle to our daily lives. Next year, in my opinion, will be even bigger with solid developments on some newly launched goodies. Let’s start with Live video: Let’s face it, Periscope is the ...
Social Media How To's, Uncategorized
What HAS to come next on Instagram
A few weeks ago, we were all very excited to hear that Instagram lifted their square-only photo rule, which was often a hindrance. If you were preparing a photo for Twitter, Facebook or a blog, then a strong horizontal ratio’d crop looked great. But Instagram always required us to ...