In the wake of the ‘How to be cool on Instagram and Snapchat, according to Teens’ article, I wanted to share a few tips on keeping a brand or business’ Social Media voice relevant for today’s audience. 1. Check your ratios If you’re following 2,000 people on Twitter and have the same or less followers, it doesn’t seem genuine. However, the worse faux-pas here is if you have tweeted 11k times and only have 200 followers. That means nobody is listening and  ...