My day job is as a Social Media/ Digital Marketing Specialist here in Vancouver, BC and I've been seeing a huge dip in organic Instagram engagement. Before Instagram's algorithm updates, I was seeing daily engagement in the thousands. Then I started to see a downward trend...
In the wake of the 'How to be cool on Instagram and Snapchat, according to Teens' article, I wanted to share a few tips on keeping a brand or business' Social Media voice relevant for today's audience. 1. Check your ratios If you're following 2,000 people on...
As I've been growing my own blog and seeing the stats steadily increase, I started thinking about how to make money (even just a little bit) from all the traffic. But, let's start at the beginning. Also, please note that there are a few affiliate links...
I have been working on Wordpress.com for a few years now, just dipping in and out of actually getting around to writing articles. Now I've ramped things up with the evolution to SocialDad.ca, I needed to be able to customize my blog. Wordpress.com is the iPhone...
So, you'd like a career in Social Media? That's understandable, it seems like it's in the news all the time, and all companies need someone to manage their online presence. It's not so easy to get your foot in the door. An employer isn't going to...
Almost every company has a social media presence in one way or another. Many, like Wendys, T-Mobile and Urban Barn (that's me!) are killing it. Some companies, however are very much slowing down the pack. This slow-down often comes from the top, or the generation of bosses...
As a Social Media Specialist during the day (and into many evenings), I often get asked if I'm going to let my daughter go on social media when she's older. To be honest, I don't think there's any avoiding it. From the easily moderate-able Facebook,...
We all like to feel wanted, and a great way to get Recruiters coming to you is to put yourself out there online. The first step is making your LinkedIn profile work for you. 1. Your headshot. If your profile photo is the last time you wore...
Well, last night was an interesting turn of events. My entire social feed was full of election-themed messaging, and I noticed that it was all in a similar vein to my own thoughts (and worries). As in real-life, we surround ourselves with people who we see...
The big day is tomorrow. The 2016 US election is unifying the world, not with it’s politics, and certainly not with the candidates, but with the sheer magnitude. Everyone has an opinion, and while the rest of the world watches, our American friends are voting. As a Social...