Brand Love, Gear and Gadgets

Everything that Apple Just Announced – WWDC, June 10, 2024

WOAH! That Apple event was packed full of everything, and my inbox is blowing up from emails from the Apple PR dept (love you guys!). No more intro, let’s get into it.

Product Announcements and OS Upgrades

iOS 18.

  • Customization and AI Enhancements: iOS 18 introduces significant customization options, allowing users to place icons and widgets freely on the Home screen and change app icon colors. AI enhancements include improved photo editing in the Photos app, auto-generated playlists in Apple Music, and better integration of Calendar and Reminders.

     iOS 18, a major release that features more customization options, the biggest redesign ever of the Photos app, new ways for users to manage their inbox in Mail, Messages over satellite, and so much more. Users will be able to arrange apps and widgets in any open space on the Home Screen, customize the buttons at the bottom of the Lock Screen, and quickly access more controls in Control Center. Photo libraries are automatically organized in a new single view in Photos, and helpful new collections keep favourites easily accessible. Mail simplifies the inbox by sorting email into categories using on-device intelligence, and all-new text effects come to iMessage. Powered by the same groundbreaking technology as existing iPhone satellite capabilities, users can now communicate over satellite in the Messages app when a cellular or Wi-Fi connection isn’t available.

    RCS Support in Messages: The Messages app now supports Rich Communication Services (RCS), improving cross-platform messaging with features like read receipts, typing indicators, and better group chat performance.

    New Security Features: Users can lock individual apps using Face ID, adding an extra layer of privacy and security​.

      Apple WWDC 2024, iOS 18 features, macOS 15 updates, iPadOS 18 enhancements, visionOS 2.0, watchOS 11, tvOS 18, AI integration, Apple Intelligence, RCS support.

      iPadOS 18

      • Enhanced Features: Many features from iOS 18 are carried over to iPadOS 18, including new capabilities for the Apple Pencil and AI integrations for productivity apps. The Calculator app, long absent from iPads, is finally introduced​.

      iPadOS 18 introduces even more options for users to express themselves, including brand-new ways to customize the Home Screen, app icons, and Control Center. App icons and widgets can be placed in any open position on the Home Screen to create the ideal layout and let a user’s wallpaper shine through. They can be customized to appear exactly how users want — light, dark, or with a tint. Users can also make all the app icons and widgets appear even larger, removing the name underneath for a new streamlined look.

      Control Center has been redesigned to provide easier access to many of the things users do every day, and it gets new levels of customization and flexibility. The redesign delivers quick access to new groups of a user’s most-utilized controls, such as media playback, Home controls, and connectivity, as well as the ability to easily swipe between each. Users can now add controls from supported third-party apps into Control Center all from one place. Developers can take advantage of the new Controls API to let their users accomplish even more tasks, like quickly unlocking a vehicle or instantly capturing content for social media.

      watchOS 11

      • Health and Fitness Improvements: watchOS 11 focuses on enhanced wellness and fitness tracking, integrating more advanced metrics and new coaching features​.

      tvOS 18

      • Expanded Functionality: tvOS 18 brings new control center updates, improved accessibility features, and enhanced support for third-party streaming apps​.
        1. visionOS 2.0
          • Spatial Computing Enhancements: VisionOS 2.0 introduces new first-party apps optimized for the Vision Pro headset, improved Live Captions, and advanced features for the Mindfulness app. The update also supports the international rollout of Vision Pro​.
        Apple WWDC 2024, iOS 18 features, macOS 15 updates, iPadOS 18 enhancements, visionOS 2.0, watchOS 11, tvOS 18, AI integration, Apple Intelligence, RCS support.

        With more than 2,000 spatial apps designed for Apple Vision Pro, and more than 1.5 million compatible iOS and iPadOS apps, visionOS 2 enables developers to take further advantage of spatial computing with new tools, and makes it easier to create all-new app experiences that are more volumetric and shareable.

        “Apple Vision Pro delivers revolutionary experiences for users and developers, and we’re excited to advance spatial computing even further with visionOS 2 just months after its initial release,” said Mike Rockwell, Apple’s vice president of the Vision Products Group. “From navigating visionOS more seamlessly to pushing the boundaries of how users connect with memories, and enhancements to key Vision Pro apps, we can’t wait for users to experience the range of new capabilities with visionOS 2. And with a robust set of tools that enable developers to create richer spatial apps, visionOS 2 makes Vision Pro even more powerful.”

        Apple WWDC 2024, iOS 18 features, macOS 15 updates, iPadOS 18 enhancements, visionOS 2.0, watchOS 11, tvOS 18, AI integration, Apple Intelligence, RCS support.

        Create and Relive Stunning Spatial Memories in All‑New Ways

        Spatial photos on Apple Vision Pro bring incredible depth and realism to favourite moments with family and friends. With visionOS 2, users can revisit past memories by creating spatial photos directly from their library in the Photos app. visionOS uses advanced machine learning to transform a 2D image into a beautiful spatial photo that truly comes to life on Vision Pro. Users can share their spatial photos with loved ones to view on Vision Pro, or use SharePlay in the Photos app with their spatial Persona and enjoy their panoramas, spatial videos, and more — all while feeling like everyone is in the same physical space.

        Apple WWDC 2024, iOS 18 features, macOS 15 updates, iPadOS 18 enhancements, visionOS 2.0, watchOS 11, tvOS 18, AI integration, Apple Intelligence, RCS support.

        More Cool Stuff!

        • Apple Intelligence: A new AI service called Apple Intelligence will be integrated into iOS 18, iPadOS 18, and macOS 15, offering generative AI capabilities and an AI-powered Siri​.

        Apple Intelligence, the personal intelligence system for iPhone, iPad, and Mac that combines the power of generative models with personal context to deliver intelligence that’s incredibly useful and relevant. Apple Intelligence is deeply integrated into iOS 18, iPadOS 18, and macOS Sequoia. It harnesses the power of Apple silicon to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks. With Private Cloud Compute, Apple sets a new standard for privacy in AI, with the ability to flex and scale computational capacity between on-device processing and larger, server-based models that run on dedicated Apple silicon servers.

        “We’re thrilled to introduce a new chapter in Apple innovation. Apple Intelligence will transform what users can do with our products — and what our products can do for our users,” said Tim Cook, Apple’s CEO. “Our unique approach combines generative AI with a user’s personal context to deliver truly helpful intelligence. And it can access that information in a completely private and secure way to help users do the things that matter most to them. This is AI as only Apple can deliver it, and we can’t wait for users to experience what it can do.”

        New Capabilities for Understanding and Creating Language

        Apple Intelligence unlocks new ways for users to enhance their writing and communicate more effectively. With brand-new systemwide Writing Tools built into iOS 18, iPadOS 18, and macOS Sequoia, users can rewrite, proofread, and summarize text nearly everywhere they write, including Mail, Notes, Pages, and third-party apps.

        Whether tidying up class notes, ensuring a blog post reads just right, or making sure an email is perfectly crafted, Writing Tools help users feel more confident in their writing. With Rewrite, Apple Intelligence allows users to choose from different versions of what they have written, adjusting the tone to suit the audience and task at hand. From finessing a cover letter, to adding humour and creativity to a party invitation, Rewrite helps deliver the right words to meet the occasion. Proofread checks grammar, word choice, and sentence structure while also suggesting edits — along with explanations of the edits — that users can review or quickly accept. With Summarize, users can select text and have it recapped in the form of a digestible paragraph, bulleted key points, a table, or a list.

        In Mail, staying on top of emails has never been easier. With Priority Messages, a new section at the top of the inbox shows the most urgent emails, like a same-day dinner invitation or boarding pass. Across a user’s inbox, instead of previewing the first few lines of each email, they can see summaries without needing to open a message. For long threads, users can view pertinent details with just a tap. Smart Reply provides suggestions for a quick response, and will identify questions in an email to ensure everything is answered.

        • Health and Accessibility: AirPods will gain new features for hearing tests and hearing aid functionalities, while CarPlay receives valuable accessibility improvements​.

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