Brand Love, Dad-ing

Why Are New Balance the Ultimate Dad Shoe?

NOT sponsored When I was younger, New Balance shoes were always a little plain. I always saw them as typical 90s Dad shoes, worn by men on American TV who tucked their t-shirts into their blue jeans. Fast forward 30 years and I find myself scrolling through the New Balance online store in search of the right balance of arch support and utility, without looking like I’m trying too hard. Has it become a bit of a cult? (In a good way! Not the “here, drink this, we’re all  ...

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