Why ALL Bloggers Need Pinterest in 2021
As a Blogger, it’s very easy to concentrate on the content creation and forget about the old stuff. After spending so much time to write the copy, take photos, get the formatting just right, it’s super important to keep the post alive.
While posting to the usual social feeds including Instagram, Facebook, Twitter, and getting excited about trending on TikTok or working toward emerging channels like Amazon Live and ClubHouse, Pinterest remains one of the best ways to keep your posts appearing in feeds for years to come.
You can post pretty much anything of interest to Pinterest (hence the name) but here is a quick snapshot of the most popular topics:
The vast majority of Pinterest users are female, and I assumed they’d be older, but surprisingly, 18-34 year old users are the biggest demographic.
As an example of Pinterest bringing in an audience, one post I wrote back in 2017 still brings 20-200 new visitors per day. The How to Make a simple Lemonade Stand out of some wooden crates blog was my first success and a reminder to make my Dad Blog a resource rather than a diary.
A Blogger’s Guide to Pinterest
The ideal Pinterest image size is 1000 x 1500px and an aspect ratio of 2:3. These Pinterest dimensions are recommended by the platform for standard size Pins, to guarantee the best Pin image quality possible! Photo sizes should be a minimum of 600 x 90
While vertical images can break up the flow of a text-heavy blog, they’re the perfect size for Pinterest so I add them to the bottom of the page as sharable images with a ‘Pin this, please!’ request.
I’ve found that there are 3 types of Pinterest Pin:
- A Blog advert – give the headline for the post and an image to entice a visit. This could be: a recipe title, a guide to…, or 5 quick tips to…
- A simple image – an outfit, a beautiful piece of decor, or a decorated room. Something that can be added to a collection and referenced later.
- A stand-alone guide – as the potty training guide above, it can be saved, printed out or even embedded on another website. It’s highly sharable and useful by itself. I made sure to put my own branding and URL on there so all that hard work doesn’t get lost.
How to Make a Pinterest Pin
I really like using Canva.com for all my social graphics. It’s free unless you want ‘premium features’ and the graphics you make can be resized for any social channel. You can also save your branding elements like your blog logo for use later. Both the app and website work seamlessly together and you can start one and continue it later across devices.
Photos that you use as Instagram stories also fit nicely as a Pin, so feel free to reuse your nicest ones!
My other top tip is to install a Pinterest browser extension. If you’re using Chrome, head to chrome://extensions/ and type in PINTEREST. It’ll give all images the option to be ‘pinned’ with a little icon in the top left corner of the picture.
Next up is to keep an eye on your Pinterest Analytics. See what’s being shared or engaged with the most and use that to help guide future posts.
That’s it really. If you have any questions just ask away in the comments below. And as always – Pin This, Please!
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