The Unbelievable Problem with Influencers

I remember back when social media was just becoming a ‘thing’, just as people begrudgingly migrated from MySpace to Facebook and we all insisted on setting up our pages with favourite movie selections and missed the option of having a Top 8 Friends list. Brands started to realise the potential of having genuine testimonial reviews of their products, where real people would make recommendations to their real friends and help boost word-of-mouth brand recognition and eventually  ...

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