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Dark Social and the #1 reason Social Media lives-on

Facebook’s audience is maturing as we speak. The younger generations are leaving in favour of Instagram and Snapchat, while LinkedIn is becoming more like Facebook with pretty pictures, memes and even gifs. Google+ was a bit of a non-starter, Twitter is jammed with so much content that you can’t find anything and advertisers are looking into how to talk with ‘Dark Social’. Dark Social, which sounds much cooler than it is, is the social media channels which  ...

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