“Jane said you’re in social media. Is that, um, is that good?” Everyone knows what social media is, kind of. They key focus often lies with community management, driving traffic and advertising. Oh, don’t forget content creation and aggregation. Plus working with influencers. Also campaign strategizing. However, there has to be a common backbone to every piece of a Social Media (don’t say guru/ninja/maven) strategist’s position. Economics. Every piece of  ...