Instagram To Lure Back Casual Users with Email Blasts
According to today’s TechCrunch article, Instagram are aiming to remind casual users that they’re missing out on valuable content from their friends, with ‘Highlight’ email blasts.
In a similar vein to Twitter’s ‘While you were away’ feature, Instagram doesn’t want people to forget about the platform or stop posting their own photos.
We already have push notifications and the opportunity to get a nudge when our favourite users post something. Will emails be a step too far?