Social Media How To's

Making Instagram Work For Your Brand

Instagram has become a key driver in B2C communications in the last year or so. When measuring your brand’s most engaging online content (engagement rate divided by audience size), I’ve seen the photo sharing network to be topping the list. If your brand’s product is tangible, then driving your consumers to take photos of their purchases will be key to sharing your message. People trust the opinions of their peers and social groups far more than those of a company, so use  ...

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